Keith Lindberg comes from Saskatoon, Saskatchewan. He completed his post secondary education at Ryerson Poly Technical Institute in Toronto and upon graduation in 1968 came to Niagara College to start the Media Centre. He did more than anyone to put Niagara College in the television limelight. In 1971, Niagara College received the first mobile television production van in Canada to be used exclusively for educational purposes. Cable television was just coming into prominence and sports seemed to be the perfect vehicle to promote Niagara College.
Under the direction and leadership of Keith Lindberg, each week from September through March for 15 years, Instructional TV Services (later named Media Centre) along with students from the Broadcasting Program, fed live coverage of the Thursday night basketball games to the community via Cable TV. Saturday night hockey games were taped and played back at a later date. It was a special time in the early history of Niagara College.